So my mom gave me this boots as a gift and I absolutely love them! They are Minnetonka and I had wanted them for a while and yay now I have them BUT, when they came in, the fringe looked sooooo nutty. This is only because when fringe is all squished in a box and being shipped, it tends to form into whatever shape it's laying in. Anyways, it's a super simple fix so if you have or may have the same problem in the future, here's what you do.
Another picture of the fringe with a mind of it's own.
Lay your boots on a flat surface, making sure the fringe is laying flat on both sides. I did this by holding the boot horizontally level with the table and sliding it onto the table starting at the top of the boot. Flatten out the fringe on the top as well.
You will need to lay down a sturdy flat surface directly onto the boots and then top it with a heavy item or multiple items. I used my laptop and a bunch of magazines. Leave this for at least a day.
After a day (or longer), roll up a magazine and drop it in your boot to help it stand up. When you aren't wearing your boots, store them standing up. This will help the fringe to continue to keep flat and stay uniform.
This is something that is good to do when you've just gotten your boots. The more you wear your boots, the more the fringe will fall!