How I Went From 20K To 70K Page Views in 2 Months

In December our blog views hit an all time low. We started blogging in 2011 and 6 years later we had gone through so much with our blog. We started out with a bang with a few hair posts (this one, this one and this one) and rode that wave for a very long time. Even though our views were insanely high- up to 234,000 in one day- we were having trouble getting new content to take off like our first big ones. The problem was that we didn't have a strategy, but we definitely didn't realize that then.

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By 2017 we had paid less and less attention to our blog because we had started a clothing company. We said goodbye to the clothing last year and decided to spend all of our time focusing on the blog. This was a scary step, especially since our neglect had our blog at 20,000 (and sometimes under) page views a month. It basically felt like we were starting over because, well, we basically were.

Now, we know a lot of things about blogging since we've been doing it for so long, but we don't know everything. We even took a course about blogging back in 2014 to try take our blog full time. But turns out, there was still so much more to learn. We definitely don't have blogging figured out, but we work very hard on learning more about it every single day. One day we hope to write our own course about blogging, but for now we are just practicing things we've learned and taking our blog to a level where we want to be. And we want to share some of our lessons with you along the way!

Here are 3 ways we tripled our blog page views in 2 months:

1. Completing Courses // The number one course that I would recommend to you is Pinteresting Strategies. This is hands down the most important thing that is helping us grow right now. I thought I knew about Pinterest, but what I knew was only a small portion. This course opens a whole new Pinterest world and breaks down every little detail that you should be looking at. For real, don't even bother trying to grow your blog until you know what you should be doing on Pinterest.

2. Capturing Creativity // This one can be hard at times. Without creativity, there is no blog. Casey and I both have 15 ideas running around in our heads at any given time, but it can be hard to actually make sense of those ideas and execute them. Creating a blogging calendar really helped us keep track of all this. Make sure to write down every idea you have, even if you haven't had a chance to think it through. No idea is ever too small! Then once you think an idea is worth something, add it to your calendar. If you are in a creative rut, read this post about 5 ways to stay inspired!

3. Creating Consistency // This may sound obvious, but it's very important. We dedicated to post 3 times a week on Monday, Wednesday and Friday to make sure we stay consistent. We didn't post one day and our blog views were all out of whack for a couple days after. It's definitely okay if you miss a day, but make sure you get right back to your schedule. We even go as far as having a video in our blog post every Friday. You could go even further and decide to only post about a specific topic on Mondays. Just figure out what is feasible for you and stick to it. Don't set yourself up for failure by overcommitting, just be consistent in whatever you choose.

The most important thing you can do for your blog is to have a strategy. Right now, these three things are our strategy! We are currently working on an Instagram course that explains in detail how we grew 70% last year. If this is something you may be interested in, please sign up here. And as always, if you liked this post and would like to see more like it, please pin the image above!

xo, Savannah

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2 comments

  1. Love watching your blog grow! This is a super helpful post - I'll be checking out the Pinterest guide to help my small biz grow too! Thanks!

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    1. Yay! We are so glad to have you here. The Pinterest course was so important for our growth!

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