about





BRAND STORY

Hey Wanderer is a company founded on friendship and creativity. Owners Casey Freeman and Savannah McNeill met in 2011, waiting tables at a downtown Nashville restaurant. Savannah, a native Texan, was a former art student, new to town; Casey, who hails from Tennessee, was in nursing school.

They quickly became close, bonding over their pursuit of beauty and truth. Those two touchstones marked their first creative co-venture: a blog called Oh So Pretty the Diaries, featuring beauty tutorials, fashion posts, DIY craft tips and recipes. Savannah and Casey’s posts received broad exposure on Pinterest; at the height of Oh So Pretty’s popularity, their instructional videos were getting as many as 200,000 page views a day.

The year 2014 brought change. With the goal of assuming a more mature voice and broadening their coverage, they agreed to call the blog Hey Wanderer. Charged with putting together a DIY post, Savannah sewed a simple but luxurious kimono, which she then hand-dyed. They knew they had something special. Savannah’s design instructions never made it online. Hey Wanderer had become a fashion business.

Savannah got to work making more kimonos, which they sold at pop-up sales. When the time came to expand their production, they did so ethically, by employing members of Nashville’s large refugee community.

They expanded their reach to festivals, and continued to build their brand through the rest of 2014 and into 2015. Early that year, the launch of a Hey Wanderer Kickstarter campaign brought a new round of customers and press recognition to Hey Wanderer. Sales continued to grow. They began to explore wholesale.

Today, the women operate Hey Wanderer out of the home they share in East Nashville. Last year, their house became part of their operation: Savannah and Casey live and work on the first floor, while the second is devoted to McGavock Manor, a popular AirBNB rental that has been featured in Apartment Therapy and Domino.


ABOUT OUR NAME

The name Hey Wanderer emerged from a text conversation between Savannah and Casey as they weighed the merits of different ideas. While tossing ideas back and forth, the partners realized that they both love the classic hymn, “Come Thou Fount of Every Blessing.” The song contains the phrase "prone to wander” – a sentiment that both women could relate to and that they believed others would, as well. But, as further lines in the song reveal, God binds his heart to us, no matter where we wander. To the company’s owners, the name Hey Wanderer is a soothing reminder to all who stray. You are understood. And you are safe here. 


OUR BRAND MANIFESTO

Hey Wanderer is a call to those who are dreamers, thinkers, adventurers and believers. It’s a call to be better. We are all wanderers. We are all looking for something off the beaten path that will quench our thirst for knowledge, for being ahead, for being the best, and for living out dreams. Hey Wanderer is asking you not to settle, not to compromise, and to accept the struggle.

Behind Hey Wanderer, you can rest assured that you will find honesty, transparency and mistakes. We hope to inspire you to create, to dream, to lead, to follow, to think, to act and to embrace your path.

The truth is, we all fall on our faces, not finding what we are seeking because we are trapped by our choices to do what is easy, instead of what is right. But what is right is simple. What is right is gratifying. What is right can change the world. So, let’s the change the world together!

49 comments

  1. You girls are so cute! I just found your blog and I love it! Following! :)
    Kaleigh

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    1. Thanks so much for the follow! We are so glad you enjoy the blog!

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  2. I just found your blog as well and I really love your style!

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    1. Thanks Sara! We hope you keep coming back!

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  3. i just came upon your blog from pinterest! holy smokes i am overwhelmed. you guys do some awesome stuff! thanks for sharing <3

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    1. Awww shucks :) Thanks so much!! So glad you like our blog.

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  4. Hey, just found your blog and love it, especially the nail designs (I love nail art) :D

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  5. everything on your blog is just so lovely and inspirational. do you have any advice for a newbie blogger?

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    1. Well thank you, Mackenzie. We're pretty new ourselves and only started this blog in December. We pin a lot of our stuff on Pinterest and put all of our DIYs on Craftgawker. Both of those have brought a lot of traffic to our blog. We also started out commenting on blogs that are similar to ours but have a lot of followers. However, I think having a well-designed blog is crucial. Thankfully, Savannah is a Photoshop wiz and knows how to all the graphic design work. When you use a generic template, your blog just looks like a million other blogs. Also, quality pictures are important. Basically, you want your blog to look professional. I know that seems somewhat overwhelming but there are a lot of people that can hire online that help you design your blog and it's not that expensive (if it's a Blogger account. Word Press is MUCH more expensive). Look at blogs that you like and that have a lot of followers to get inspiration too. Hope that helps!

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  6. You ladies are so stinkin' cute! I love your blog and love that you love Jesus. : )

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    1. Thanks and yep, we're big fans of Jesus.

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  7. Awwww this blog is so so cute! I thought I was hooked and then I saw "love for Jesus is her motivation for life". Ah! Then I was absolutely sold!! :D
    I will def be following. Keep up the cuteness! :)

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  8. You gals are amazing.. love your site and your style! I am coming to Nashville for the summer with my daughter and we would love to meet you! She is a young (12 yr old) singer song writer. She would be so inspired by you both!
    We are starting a small line of tween merchandise and would love to advertise with you when we are up and running... my email.. pamkdion@comcast.net
    Hope to hear from you and how we can work together :)
    Best,
    Pam

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  9. Even though I don't live there anymore, I love to find other Nashville girls! You guys are so cute!

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  10. Hey ladies! Y'all are too cute! love the 'from our closet' blog. You are both gorgeous!

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  11. Hey. I just found this blog and think it is really great. Recently a "friend" (we met on Pinterest ironically enough) and I just started on a joint blogging adventure. She lives on the East Coast and I live in the Midwest (or No Coast). I think you two do a wonderful job of having a completely cohesive blog even though you are totally two different people. So I just wanted to say keep it up. You are adorable and I might just link to y'all (I am allowed to say that as I grew up in Florida and Arkansas).

    :) cheers
    .j.

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  12. Way to go to my fellow Nashvillians!! I stumbled on your blog while on Pinterest. Great job and I'll look for you around town. :) God bless!

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  13. Replies
    1. That's Savannah with the boots on but thanks!

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    2. so sorry for the mix up! but can i ask where you got your tights?:-)

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  14. I love your BLOG!!i added it to my home page on my iPhone!! YOU GUYS ARE GREAT

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  15. Hi!
    I love your blog!
    My question is directed at Casey. I am a sophomore in college and a pre-nursing major, minoring in public health. I am really back and forth on this, because this will be something I will be doing for the rest of my life. What kind of nurse do you want to be?

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    1. Email me at ohsoprettytheemail@gmail.com to discuss this further. In short, I'm not really sure myself. I will graduate in December and I'm just taking the approach that I will apply to jobs that interest me and see what happens. The great thing about nursing is you don't have to be stuck in one field. So unless your nursing program is different than mine, you don't have to commit to a specific field in nursing before you graduate. If you want to get your masters, you will.

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  16. I saw you guys on pinterest.. I love yalls blog! I just started blogging and I am jealous of your blog's design, really cute :)
    Just followed you on bloglovin, you had me sold at "Jesus is her motivation for life" :)

    - muchmorethanthebirds.blogspot.com

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  17. I just saw your blog love everything about it already! :) I have a blog as well, and if you could check it out, it would be so great!

    www.millybeans.com

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  18. I feel a little out of place, as I am a grandmother. But I have a grand-daughter who will think I'm a really "cool" grandma when I suggest your blog to her. Hannah is 17, graduates in the Spring and has no idea what she wants to do after graduation. Perhaps you will be an inspiration to her, especially since she loves the Lord as I do. That's what sold me. Your blog is cool but you both come across as well grounded, even if you do have pink hair. LOL

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  19. I found your blog on Pinterest (of course) and love it! Y'all have AWESOME posts on DIY and tutorials. Thanks for posting them!

    Also to Savannah, I went to DBU too!! Whoop!! Go Patriots ;)

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  20. I live just south of Nashville in Columbia! :D lol. I love y'all's blog... I'm going to attempt the dyed tip thing this week. but you ladies are awesome. :)

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  21. Love that you guys are christian, and going to Africa as a nurse has been one of my dreams since I was a little girl..

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  22. How am I just now seeing this picture? So cute!

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  23. this is honestly a very nice blog! and u have very nice comments posted of people that use you both as inspiration! =D i do as well and i hope people will soon feel the same about mine =) great job!

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  24. You girls are incredible. So much passion xxx

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  25. I just stumbled upon your blog from... well actually, StumbleUpon, and I am so thrilled to have found two more Nashville ladies! Love it! Oh, and your blog rocks!!
    xx
    Here&Now

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  26. Love this blog! You girls are so cute :)

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  27. Wow I love you both already and I haven't even looked around much yet! You ladies are so fun! <3

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  28. This is amazing! I love all the tutorials and things to make!
    Please check out my blog too!

    myafudie.blogspot.com

    Thanks!
    Mya x

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  29. I love ♥ Jesus too! kisses from Argentina!! :) . Priscila

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  30. I love your blog, especially the DIY's.

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  31. Your blog is so beautiful!! Please check out mine!!

    chasinglabels.blogspot.ie

    xxx

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  32. I stumbled onto this blog via pinterest and it's awesome that Savannah is from Grand Prairie! I'm from the DFW area as well :) Love the blog!!

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  33. Hey girls, amazing blog! I wonder, what camera do you use?

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  34. Nice blog, I hope my blog becomes beautiful and amazing like yours one day :)

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  35. I have just come across your blog that's all about DIY lipstick... Thank you girls< I don't have to worry about not having lippies to use when they're all used up. I can pic a color from mu sister's 100 something crayons... ♥♥♥♥♥

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